Careers
More Than a Job
As our family business grows, we’re looking for high-character people to join the Yellowstone team. Check out our open positions below.
Marketing
Marketing Manager (Or director based on experience)
Yellowstone.ai · Sturgeon Bay, Wisconsin · Full-time · on-site or 50% work-from-home
The role
We're a family-owned trail camera business based in Wisconsin, competing against private-equity-backed brands with 50 times our headcount. Since 2020, we've won by obsessing over the customer experience. For the life of our business, we’ve been solely focused on product development and customer support. But now, after thousands of cameras and nearly 100 million pictures, marketing is becoming more of an emphasis and we need someone to manage our marketing initiatives full time.
That's where you come in. You'll report to our founder and own marketing day to day: product launches, video, social media, email, dealer materials, and our agency relationships. This is a hands-on role. You'll set the plan, and you'll also pick up the camera, write the post, and build the catalog. It's also a highly analytical one. You'll measure everything, and the data will decide what we do. As we grow, you'll help decide what we build in-house and what we hand to agencies.
Expect some travel for trade shows, expos, and shoots.
What you'll own
Product launches. You'll own launch marketing and communications from strategy through execution: positioning, messaging, timeline, launch video, and PR. You'll coordinate the pro staff, VIP customers, dealers, and outfitters who make a launch land.
Paid ads, with our agency. You'll coordinate Meta and Google ads with our agency. That means getting them raw content, making sure their creative follows our brand identity and speaks to hunters, and supporting their work to improve return on ad spend.
Trade shows and expos. Booth, show marketing, and dealer and outfitter communication before, during, and after each show. You'll also produce a product catalog and one-pagers that stand out on a crowded show floor.
Organic social. The strategy, the calendar, and the posts themselves.
A.I. search optimization (AEO/GEO). Identify and execute on ways to rank appropriately.
Email, SMS, and lifecycle. Campaigns and automated flows in Klaviyo. You'll run them yourself or manage an agency that does.
Ambassador program. Grow and manage
Website. You'll own updates to yellowstone.ai. We build and edit the site with Claude, so you'll ship changes yourself instead of waiting on a developer.
Dealer marketing. In-store collateral for the shops and outfitters that carry our cameras: displays, signage, and handouts.
Video production. High-end commercials and product video, plus a steady flow of field content. You'll plan, shoot, and edit yourself or direct outside crews.
Field content generation. Coordinate with pro staff and customers to generate a steady flow of incoming video and static content.
Analytics and attribution. You'll setup and manage tracking, which we’ll live by. You'll sort out what's driving sales and use the data, with AI where it helps.
Are you a fit for our culture?
- We truly care about the person on the other end of the phone.
- Everyone here is a team player, willing to wear multiple hats and help wherever needed.
- We are a small family-owned business and we're here for the long haul. We take care of customers today, at any cost, because we want them to remain lifelong evangelists.
- We prioritize quality, and therefore we will never be the cheapest.
- When something goes wrong, we take ownership and ask "what can I do about it," not "whose fault is it."
- We move fast. Monday's great ideas get released on Tuesday.
- Our mission is not to become the biggest trail camera brand in the world. Instead, we aim to a) disrupt the wildlife technology industry and b) create good jobs for good people in our community.
What we're looking for
- You've owned marketing for a product or brand for 3+ years, and you've led at least one product launch from first plan to final results.
- You're highly analytical and data-driven. You know ROAS, MER, and customer acquisition cost cold, you work comfortably in Shopify, Google Analytics, and ad platform reports, and you make decisions from the numbers instead of gut feel.
- You use AI as a force multiplier. You already use tools like Claude or ChatGPT to write, research, analyze data, build, and work faster, and you're ready to use them to run a website. You also know where AI helps and where it doesn't.
- You make things yourself. You can shoot and edit video, write copy that sounds like a person, and lay out a catalog or one-pager you'd be proud to hand a dealer.
- You've run email and SMS programs. Klaviyo experience is a plus.
- You've managed a paid media agency or run Meta and Google ads yourself, and you can tell good creative and good numbers from bad.
- You're organized enough to run a launch, a trade show, and a content calendar at the same time without dropping one.
Compensation
- Competitive salary based on experience
- Company-provided cell cams, gear, accessories, and data plans
- Generous PTO policy that scales up to 20 days/year with tenure
- Company-paid sabbatical after 5 years of full-time employment
How to apply
Skip the AI-generated cover letter. Send us:
- Your resume and LinkedIn profile
- A paragraph on a product launch you ran: what you owned, what worked, and what you'd do differently.
- A short answer to this: Our agency reports that ROAS rose from 3.0 to 4.5 after they shifted budget into retargeting and branded search. Is that good news? What would you ask them?
- A short answer to this: Which five numbers would you want on our weekly marketing dashboard, what would be reasonable targets, and what would make you act on each?
- What specific steps would you take to ensure Yellowstone ranks appropriately on A.I. searches?
- Bonus points for a few specific things you'd change about our marketing today, and why.
Finalists complete a paid trial project on real work before we make an offer. We'd rather both of us know it's the right fit.
Send the above to careers@yellowstone.ai.
Yellowstone.ai is an equal opportunity employer.
Support
Head of Customer Experience & Automation
Yellowstone.ai · Sturgeon Bay, Wisconsin · Full-time · on-site or 50% work-from-home
The role
We’re a family-owned trail camera business based in Wisconsin, competing against private-equity-backed brands with 50 times our headcount. Since 2020, we’ve consistently won because of our unwavering obsession over the customer experience. After thousands of cameras and nearly 100 million pictures, our customer experience is best-in-class (check our reviews). But we are driven to continually improve and we are taking our customer experience to the next level in 2027 with features like:
- Self-healing cameras that identify trends and inconsistencies and automatically resolve them before the customer even realizes
- A simple, frictionless onboarding process
- Continual feature rollout in our app
- A scalable support system that can resolve 90+% of issues quickly, with the expertise of a network engineering team, 24 hours a day.
- A.I. at the edge for smarter operations
That’s where you come in. You’ll report to our founder and own the entire customer experience. You'll work with our founder daily to map out, build, deploy, measure, and improve every component of the customer experience. You’ll lead a small, growing support team, you'll work the queue yourself when it matters, and you'll build and manage the AI agents and automations that enable our team to punch far above its weight.
Right now our support is very good and very manual. Our support team logs into a customer's account, looks at their cameras, figures out why the photos are blurry or the camera stopped checking in, and fixes it. Customers love it. It also doesn't scale. Demand for our award-winning Y2 cameras has been through the roof this year, with no end in sight. Many competitors have seen customer satisfaction scores plummet as they’ve grown. We must build scalable infrastructure to continue providing best-in-class support as we grow.
What you'll own
The customer experience, end to end. Every touchpoint from the moment a box is opened. You'll define what great looks like, measure it, and be accountable for it.
Manage a growing support team. You'll lead it, set standards, coach, and hire as we grow. You'll also take conversations yourself, especially in hunting season when volume spikes and everyone here flexes into support. This team could grow from two people to 10+ over the next year.
Automations and AI agents. We are humans, and we believe great support starts with humans. But our humans need automation and A.I. tools as we scale. You’ll develop automations and tools that our agents will use behind the scenes, as well as customer-facing flows and systems to help customers get the exact help they need immediately.
The self-healing system. You'll turn device logs, connectivity data, and fleet-wide trends into automated fixes and clear customer guidance.
Onboarding and activation. The flows, the in-app guidance, the lifecycle messaging, and the checks that catch a bad setup before it becomes a negative review or returned camera.
Automation beyond support. Dealer order flow, knowledge base upkeep, KPI reporting, and much more. You'll have a voice in the whole company's stack.
Future product development. Your input will shape each new app update and camera model we release.
Are you a fit for our culture?
- We truly care about the person on the other end of the phone.
- Everyone here is a team player, willing to wear multiple hats and help wherever needed.
- We are a small family-owned business and we're here for the long haul. We take care of customers today, at any cost, because we want them to remain lifelong evangelists.
- We prioritize quality, and therefore we will never be the cheapest.
- When something goes wrong, we take ownership and ask "what can I do about it," not "whose fault is it."
- We move fast. Monday's great ideas get released on Tuesday.
- Our mission is not to become the biggest trail camera brand in the world. Instead, we aim to a) disrupt the wildlife technology industry and b) create good jobs for good people in our community.
Specific qualifications for this position
- You've built automations or AI agents that ran in a real business for at least six months, and you can tell us what broke and how you found out.
- You have experience with the following:
- Building and managing agents with Claude, ChatGPT, Gemini, or Grok bot. You've used agentic tools to do real work and you understand context, tools, and limits.
- Claude API or a comparable LLM API, including tool use and how to evaluate agent behavior before it touches a customer.
- N8N, make.com, Zapier, or a comparable workflow platform, with real multi-step automations that have error handling and have survived contact with production.
- APIs, webhooks, and JSON. Reading docs and debugging a failed call is routine.
- MCP for connecting Claude to business systems
- You've led or been the senior person on a customer-facing team, or you're ready to be and can show us why.
- You see processes. Watch someone do a task and you spot the workflow, the exceptions, and the parts a machine should own.
- You're honest about what AI does well and where it shouldn't be trusted yet, and you build accordingly.
- You own trail cameras and spend real time outdoors.
Compensation
- Competitive salary based on experience
- Company-provided cell cams, gear, accessories, and data plans
- Generous PTO policy that scales up to 20 days/year with tenure
- Company-paid sabbatical after 5 years of full-time employment
How to apply
Skip the A.I.-generated cover letter. Send us:
- Your resume and LinkedIn profile
- Two or three automations or agents you've built and kept running. For each: the problem, the tools, what broke, and how you fixed it. Screenshots, diagrams, and a short video are highly encouraged.
- A paragraph on this: A customer messages us in the app saying their camera isn’t sending photos consistently. Describe the support structure you’d set up, including human and AI agents, to handle the communication and troubleshooting.
- Bonus points for early ideas on how you’d build a world-class trail camera customer experience.
Finalists complete a paid two-week trial project on real work before we make an offer. We'd rather both of us know it's the right fit.
Send the above to careers@yellowstone.ai.
